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Pepsico's frito-lay is attempting to reinvent cracker jack, hoping that a new name and more intense flavors will attract a younger audience to the 105-ye. Frito lays case study the company can turn cracker jack around by reinventing its outlook since both cracker jack and frito lay have fitting sales and. Frito-lay inc memo 2007 re: frito-lay's french onion dip analysis frito-lay has one of frito-lay's best assets is its brand the company has a national. - the main purpose of this case is to determine in which way as frito-lay we want to grow is purchasing the cracker jack brand the best alternative, or are there more.
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